If you’re pouring money into your carpet cleaning business but still aren’t getting calls from Google, your website could be the issue. A beautifully designed site means nothing if no one sees it. Ranking high on Google isn’t just about having a website—it’s about having the right kind of website.
Let’s break down the most common mistakes and how to fix them so you can start attracting more local customers and showing up where it matters—on the first page of Google.
🚫 Mistake #1: Your Website Is Too Slow
Google doesn’t like slow websites, and neither do your potential customers. A page that takes more than 3 seconds to load is already losing visitors.
✅ How to Fix It:
Compress images without sacrificing quality (tools like TinyPNG help)
Use fast, clean WordPress themes or builders optimized for speed
Remove unnecessary plugins or scripts that weigh down your site
Use a quality host (cheap hosting = slow performance)
Pro Tip: Test your site using PageSpeed Insights and aim for a score above 80 on both desktop and mobile.
🚫 Mistake #2: You’re Not Using the Right Keywords
Many carpet cleaning websites talk about how great they are, but they don’t use the words people are actually searching for.
If someone types in “carpet cleaning in Houston” and you don’t have that phrase anywhere on your site, Google won’t know to show you.
✅ How to Fix It:
Use location-based keywords naturally in your homepage, service pages, and meta tags
Add variations like:
“Professional carpet cleaners in [Your City]”
“Pet stain removal services”
“Same-day carpet cleaning”
Avoid stuffing your site with keywords—Google is smarter than that now
Write like a human first, but make sure Google can understand what services you offer and where.
🚫 Mistake #3: Bad User Experience (UX)
If your site looks outdated, hard to navigate, or doesn’t work on mobile, people will bounce—and Google notices that.
✅ How to Fix It:
Make sure your site is mobile-friendly (test it on your phone!)
Use clear call-to-action buttons (like “Get a Free Quote” or “Call Now”)
Keep your menu simple and intuitive
Add trust signals: reviews, before/after images, certifications, etc.
🚫 Mistake #4: No Local SEO or Google Business Integration
Your website doesn’t exist in a vacuum. If it’s not connected to your Google Business Profile, local citations, and map pack strategy, you’re missing out on one of the most powerful traffic channels.
✅ How to Fix It:
Claim and optimize your Google Business Profile
Embed a Google Map on your contact page
Match your Name, Address, and Phone Number (NAP) exactly across your site and other directories
Get listed on trusted directories (Yelp, Angi, Thumbtack)
🚫 Mistake #5: Thin or Generic Content
If you only have a homepage and a “Contact Us” page, Google doesn’t have much to crawl—and that can hurt your rankings.
✅ How to Fix It:
Create separate pages for each service you offer:
Carpet Cleaning
Tile & Grout
Upholstery
Commercial Services
Write blog posts targeting local topics like:
“How to Remove Pet Odors from Carpets in [City]”
“5 Things to Know Before Booking a Carpet Cleaner in [City]”
Final Thoughts: You Don’t Need Fancy—You Need Smart
Most carpet cleaners don’t need a flashy site—they need a site that’s fast, trustworthy, and easy to find on Google.
By fixing these mistakes, you’ll make it easier for your ideal customers to find you, trust you, and book you.
Ready to Dominate Google in Your City?
At CarpetSEO, we help carpet cleaners build websites that rank, convert, and grow your bottom line.
👉 Book your free audit here or send us a message—we’ll take a real look at what’s holding you back.
