Look, if you’re running a carpet cleaning business, showing up on Google when people nearby search for services isn’t just nice—it’s essential. But local SEO can be tricky, especially if you’re juggling a hundred things at once.
So, here’s the deal: I’m going to give you seven simple, practical tips that actually work to help you get found by your neighbors. No jargon, no fluff—just stuff you can do this week.
1. Get Your Google Business Profile Set Up and Keep It Fresh
Your Google Business Profile is like your digital storefront. If you don’t claim it, you’re invisible.
Make sure your name, phone number, and address are spot-on.
Pick “Carpet Cleaning Service” as your main category.
Upload some real photos — your van, your team, before-and-after shots.
After each job, politely ask happy customers to leave a review and reply to those reviews—it shows you care.
2. Keep Your Contact Info Consistent Everywhere
Google and customers hate confusion. If your phone number or address looks different on Yelp, Facebook, or anywhere else, it’s a problem.
Use the same exact business name, phone, and address on every listing.
Double-check local directories and fix any mismatches.
Stick to one local phone number (don’t bounce around between 2 or 3).
3. Make Pages for Each Neighborhood You Serve
If you cover more than one town or area, your homepage won’t do the trick.
Create a page for each area you clean carpets in, like “Carpet Cleaning in [Neighborhood].”
Write a little bit about the area, and why you love helping folks there.
Include local testimonials or photos if you can.
4. Your Website Has to Work Great on Phones — And Load Fast
Most people searching for carpet cleaning are probably on their phones, maybe rushing to clean up a mess.
Check how your site looks and works on a phone. Is the text readable? Are buttons easy to tap?
Don’t let your site drag. Compress images and ditch clutter.
Use a simple, clean design that’s easy to navigate.
5. Add Helpful, Local Content When You Can
Blogs aren’t just for big companies. Even small local businesses win by sharing helpful info.
Write posts answering questions you hear all the time, like “How to get pet stains out of carpet.”
Share seasonal tips or special deals.
Tell stories about recent jobs (with customer permission).
6. Collect Reviews—and Don’t Forget to Say Thanks
Reviews are gold for local businesses.
After a job, ask customers to leave their honest feedback on Google or Facebook.
When they do, reply with a quick thank-you or a personal note.
If someone has a complaint, handle it kindly and publicly. Shows you’re trustworthy.
7. Build Links Locally—Get Your Name Out There
Google notices when other local websites link to yours.
Get listed in local business directories and community websites.
Network with nearby businesses, charities, or events—maybe sponsor a local team.
Offer to write guest posts or help with local projects in exchange for a mention or link.
Wrapping Up
Local SEO doesn’t have to be overwhelming. The key is to keep things simple, consistent, and honest.
Start with your Google Business Profile and keep improving your website and local presence bit by bit. Over time, you’ll see your phone start to ring more and more.
If you want a hand making this happen, check out CarpetSEO.com—we help carpet cleaners get found and booked every day.
